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This tour is the first of its kind.
The purpose of this tour is to broaden the circle of possibilities by providing information on research and development to develop food products and sweets in Vietnam in the shortest possible time, based on pitches and business documents, so that even individual entrepreneurs can understand that the hurdles are not too high.
In the second part of the series, which is scheduled .
in the future In the second part of the series, we will be teaching recipe development from a world-standard kitchen lab with a representative of a food DX startup and a 5-star chef.
If you already have a specific food or recipe that you would like to develop overseas,
this is the event for you ,Individuals or companies who want to do R&D
If you are an individual or a company who wants to do R&D, please request for the second session and we will be happy to respond to your request. (tamada@dx-labb.com)
Please consult with us in advance if you are interested in using special ingredients that would be difficult to replace, or cultured foods such as cell-based products, as there may be equipment issues.
■Our Experience, Achievements and Skills
From the launch of the Vietnam subsidiary of a global food DX brand in 2019. Local R&D - production and sales.
We have managed production, sanitation and risk management in accordance with HACCP, recipe development, purchasing management, market research/target selection, market fair pricing, logistics management, sales strategy, branding/package design, SNS management, etc. We have been consistently managing these issues and have gained a certain reputation from consumers.
■What we can provide
(*Necessary data, etc. can be provided by screen sharing or demonstration. (*Necessary data, etc., will be provided through screen sharing or demonstration. Confidential information is masked.)
1. Approaches to emerging markets
(*Original pitch deck, market data and industry map will be shared on screen.)
→(*Original pitch decks, market data, and industry maps will be shared on the screen.
(*Original pitch decks, market data, and industry maps will be shared on screen) → Methods, advantages, disadvantages, etc.
The size of the competition is a major factor in making a decision to enter the market.
It is difficult to be recognized and marketed as an unknown food, so the lack of competition can be used to your advantage to fit into a traditional market.
If there are many competitors, it is necessary to narrow down the target market with concepts such as vegan or organic/non-vegan or non-organic, and then develop a scheme that includes price, packaging, and accompanying services and strategies.
In this tour, we will introduce you to the high road approach, so to speak, without going into special monetization or techniques.
2. Product trade and local R&D consistency
(*Original pitch decks, market data and industry maps are shared on the screen. Confidential information is masked.)
→ "What is the R&D process?
Introduction of the R&D decision-making process
The options are "trade of Japanese products overseas" and "local R&D." In the case of a country where a market already exists for Japanese products, the Japanese market is already in place.
If a market already exists in a country, it may be better to ship Japanese products overseas. In such cases, however, it is necessary to consider the long-term market.
However, in such a case, it is important for the product to be accepted by the market over a long period of time.
In this case, promotion often plays a major role and is more important than taste, quality, price, and other factors. In this ticket, we will not discuss the theory of leverage, such as promotions.
We hope that this tour will help you decide whether or not your idea is feasible for overseas expansion, even with a very limited budget.
Recipe Development / Local Procurement Rate
(*P/L and recipe samples are shared on screen. Confidential information is masked.)
R&D and verification
Recipe determination
Fair price/agency/end price
■Recommended for
People who are interested in carbon neutrality and sustainability
Those who want to bring Japanese food products to the world and have an innovator's spirit.
Those who are thinking of expanding overseas
■Flow and schedule of the day
1. greeting/Pitch Deck / Business Information
3. guide of recipe development process based on actual scripts
4. budgetary sense of Asia R&D based on P/L, etc.
Opinion exchange
■Days of the week and times that can be adjusted
Weekdays on request
Saturday/Sunday on request
■Please refrain from making a purchase on the day of the event.
Please do not apply on the day of the event.
Please allow 3 days to 1 week for your reservation.
Please let us know the date and time up to the third choice when you apply for the purchase.
■Frequently Asked Questions
Q. Is it possible to communicate online?
A. Yes, please contact us via ZOOM, GOOGLE MEAT, Skype, Facebook Messenger, or any other method you prefer.
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